BECOME A SPONSOR

Transform Your Marketing at the Mid Atlantic Pickleball Expo

Where Brands Meet the Fastest-Growing Sport in America

The Mid-Atlantic Pickleball Expo is the region’s premier pickleball experience bringing together players, brands, and businesses for a high-energy, multi-day event on August 22,2026 at the

Henrico Sports & Events Center

in Glen Allen, Virginia.

This is more than a logo placement opportunity.
It’s a chance to engage, activate, and connect with one of

the most loyal and

fast-growing consumer audiences in sports today.

Why Sponsor the Expo?

Avoid Wasted Marketing Dollars

Pickleball players don’t just attend events they participate, explore, and buy.

Our attendees spend hours on site interacting with brands, testing products,

and forming lasting connections.

Align With Rapid Growth

Pickleball is America’s fastest-growing sport, with millions of new players joining every year.

Sponsoring the Pickleball Expo positions your brand at the forefront of this movement.

Create Meaningful Brand Experiences

From demo courts and sponsored zones to product sampling and interactive activations, sponsors are embedded directly into the attendee experience, not tucked away on a banner.

Engage, Connect, and Measure Your Impact

Build lasting relationships with prospective customers. Maximize your marketing investment with tailored strategies.

See tangible ROI with personalized engagement.

Who You’ll Reach

Recreational & competitive pickleball players

Ages 35–65 core demographic (with fast growth among 25–34)

Couples, social groups,

leagues & clubs

Active lifestyle consumers

with disposable income

Brand-loyal, gear-driven enthusiasts

This is an audience that values quality, performance, and community.

Sponsorship Opportunities

We offer flexible sponsorship packages designed to meet your brand’s goals and budget, including:

Title Sponsor

(Exclusive naming rights)

Presenting Sponsors

Court Sponsors

Zone Sponsors

       (Demo Courts, Lounge, Hydration, Photo Booth, etc.)

Supporting & Local Business Sponsors

Each package includes a combination of:

On-site branding & signage

Vendor booth and activation space

Social media and email promotion

Announcer mentions and

event visibility

Photo & video recap assets

Custom partnerships are available.

A Regional Destination Event

Hosted at the Henrico Sports & Events Center, the Mid-Atlantic Pickleball Expo

draws attendees from across:

Virginia  | Washington, DC |  Maryland  |  North Carolina

Richmond’s central location makes it an ideal hub for regional travel and multi-day attendance.

Become a Founding Partner

The 2026 Mid-Atlantic Pickleball Expo marks the launch of what we plan to grow into an

annual, must-attend regional event. Founding sponsors receive early positioning,

premium visibility, and long-term brand association as the event scales year over year.

Interested in Sponsoring?

We’d love to explore how the

Mid-Atlantic Pickleball Expo

can support your

brand’s marketing, engagement, and growth goals