Become a Vendor

Put Your Brand in Front of the Pickleball Community

The Mid-Atlantic Pickleball Expo is a multi-day celebration of the fastest-growing sport in America, bringing together thousands of players, fans, and industry brands on Saturday, August 22nd, 2026 at the

Henrico Sports & Events Center

in Glen Allen, Virginia.

As a vendor, you’re not just setting up a booth — you’re becoming part of an immersive experience built for discovery, interaction, and sales.

Why Exhibit at the Expo?

Meet Your Ideal Customer

Pickleball players are highly engaged, brand-loyal, and eager to try new products and services. Our attendees come ready to explore, test, and purchase — making this a high-value environment for vendors.

High Dwell Time = High Engagement

Unlike quick walk-through events, attendees spend hours on site watching matches, participating in clinics, and visiting vendor booths throughout the day.

Built for Interaction

From demo courts to sampling opportunities, the Pickleball Expo is designed to encourage hands-on experiences and meaningful conversations between vendors and attendees.

Who Should Exhibit?

We welcome vendors from a wide range of categories, including:

Pickleball paddles, balls & accessories

Apparel, footwear & lifestyle brands

Health, wellness & recovery services

Fitness, training & coaching organizations

Local & regional businesses

Real estate, travel & lifestyle brands

Financial Institutions

If your business aligns with an active, social, and engaged audience, this event is for you.

Vendor Opportunities

Vendor packages are designed to be flexible and accessible, with options that may include:

Standard and large booth spaces

High-traffic vendor placement

Optional demo court access

Sponsorship upgrade opportunities

Social media and promotional inclusion

Day before set up!

Early vendor registration will receive priority placement and preferred pricing.

A Regional Audience

The Mid-Atlantic Pickleball Expo draws attendees from across:

Virginia | Washington, DC | Maryland | North Carolina

With Richmond’s central location, vendors gain exposure to a broad regional market in one weekend.

Easy, Vendor-Friendly Setup

The Henrico Sports & Events Center offers:

Indoor, climate-controlled space

Ample parking and load-in access

Clear event layout and signage

On-site support throughout the event

We’re committed to making your experience smooth, organized, and successful.

Ready to Become a Vendor?

Click the button below to get started